pageleo.iopageleo.io

Social media & ads

Visibility is good. Reaching the right customers is better.

We plan posts and ads that reach your target audience and guide interested people to the right page. Management and ads are separate items, and we do not guarantee a number of enquiries.

Send an enquiry
  • Every post goes live only after your approval
  • Accounts stay with you
  • Ad budget goes directly to Google or Meta

Who this service is for

For businesses with profiles nobody maintains, and for companies that want to win inquiries through Google or Meta. Management (ongoing) and ads (with ad budget) are separate building blocks and can be booked individually or together.

  • Practices, studios and treatment providers
  • Trades and service businesses
  • Local providers with a service area
  • Businesses with an existing but quiet social media presence
  1. 01

    Profiles without upkeep

    The last post is months old. Anyone checking you out quickly concludes that the business is no longer active.

  2. 02

    Ads without a clear goal

    Budget flows into reach instead of inquiries because audience, message or landing page do not fit.

  3. 03

    No overview of what works

    Without clean measurement, it stays unclear which posts and ads actually bring contacts.

The path to an enquiry

From attention to enquiry

Each stage needs its own creative. The examples are schematic and show how the stages work together.

  1. 01

    Attention

    Anyone who doesn't know your business yet sees a creative first. It must be understandable in seconds and fit the target audience.

    How we work: in 20 seconds

    MSample business

    Autumn promotion

    Secure your preferred autumn appointment

    Book an appointment

  2. 02

    Interest

    Anyone who stops wants to understand what you offer. Posts explain services and processes without overwhelming.

    1/5

    How your appointment works

    2/51

    First we clarify your needs

    3/52

    Then we plan together

  3. 03

    Trust

    A well-kept presence and a complete Google listing show: the business is active and reachable.

    Sample business

    Google Business Profile

    • Services and opening hours
    • Latest posts and photos
    • Replies to reviews

  4. 04

    Contact

    At the end comes a clear next step: a landing page, a call, an appointment request.

    Ad

    Free initial consultation

    Learn more

    Send enquiry

    Submit

Campaign gallery

One goal, many formats

Different goals and channels call for different formats. All creatives below are concept examples, not real customer campaigns.

MSample business

Autumn promotion

Secure your preferred autumn appointment

Book an appointment
Concept example
01Image adOne offer, one message, one button. For appointments, promotions and local awareness.
MSample business

Two slots still available today

Enquire now

↑

Concept example
02Story formatFull screen for the quick moment: available slots, notices, short promotions.

How we work: in 20 seconds

Concept example
03Short videoBehind-the-scenes insights using your own images.
1/5

How your appointment works

2/51

First we clarify your needs

3/52

Then we plan together

Concept example
04Carousel postMade for swiping: explains processes and services step by step.

Ad

Free initial consultation

Learn more

Send enquiry

Submit
Concept example
05Enquiry campaignAd and landing page work together so that clicks turn into enquiries.

Which formats suit your business?

We discuss your goal, target audience and channels, and show you where it makes sense to start.

Send an enquiry

What we take on concretely

Organic and paid: two tasks, one plan

Build for the long term

Organic

Posts and listings that keep your business visible and credible over time.

  • Social media managementEditorial plan, post design, publishing and upkeep of your channels. You provide topics and photos or we develop them together, and you approve every post.
  • Google Business profileWe set up or revise your Google listing: details, services, images and posts, so that you appear clearly in local search and on Maps.

Targeted delivery

Paid

Ads for people who are searching right now or who fit your offer exactly.

  • Meta Ads (Facebook & Instagram)Audience, ad design, placement and reporting. Useful for example for appointment offers, promotions or regional awareness.
  • Google AdsAds for search queries with a concrete need, for example "emergency heating service Kassel". With a suitable landing page so that clicks become inquiries.

Combines both

Tracking and reportingWe measure which ads and posts bring contacts and report in plain language.
Coordinated with website and visibilityAds and posts lead to suitable pages on your website. The interplay with SEO makes sure the effort complements itself.

Use cases

  • Organic + Google listing

    Practice: show treatments clearly

    Regular posts explain individual treatments and procedures, while the Google listing provides opening hours and reviews.

  • Paid + organic

    Trades: get found regionally

    Google Ads for concrete inquiries, social media for projects and references from the region.

  • Paid for a limited time

    New opening or promotion

    A time-limited Meta campaign draws attention to an opening, offer or appointments.

Campaign setup

From goal to optimisation

Every campaign goes through the same six stages. Your approval always comes between creative and publication.

  1. 01

    Goal and audience

    Clarify goals, audience and budget

  2. 02

    Accounts and access

    Set up or check accounts and access

  3. 03

    Message and plan

    Agree editorial plan and ad concept

  4. 04

    Creatives and approval

    Design posts and ads, you approve

  5. 05

    Delivery

    Publish and place ads

  6. 06

    Analysis

    Evaluate, adjust and report

The results feed the next round: audience, message and visuals are adjusted.

Should your first campaign start small?

In the intro call we clarify goal, region and budget before anything goes live.

Send an enquiry

Content planning

An editorial calendar you can review at any time

Topics, channels and approval status at a glance. Here is a sample month.

Example

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Sample editorial calendar: tap a post.

Preview

Facebook · Photo post

The team introduces itself

Faces and names build trust before anyone calls.

Channel
Facebook
Format
Photo post
Status
Published

Nothing is published until you approve it.

Reporting

Results explained in plain language

We measure what brings in contacts and report without jargon. This dashboard is an example with freely chosen values.

Monthly report · Example

Campaign results

Sample values
Reach
18.400
+12 %
Interactions
960
+8 %
Clicks to the website
420
+21 %
Contact enquiries
17
+3

Reach by source

OrganicPaid

Week 1Week 12

Posts and ads compared

  • Carousel: process explained74
  • Image ad: appointment offer100
  • Short video: behind the scenes58
  • Story: available slots41

Click index, best value = 100

What we take from this

  • Explainer posts bring interested people to the website.
  • The offer works as an ad, the landing page needs fine-tuning.
  • More budget only where enquiries come from.

Budget and collaboration

Two items that stay separate

What we charge and what goes to Google or Meta is listed separately in the quote. We name prices after the intro call.

You

keep accounts and approval

Invoice 1

Fee to PageLeo

One-off
No flat rate. One-off costs apply for setting up accounts, tracking and the Google profile, as well as the ad concept; the quote follows after the intro call.
Ongoing
Management and ad administration as an ongoing service, shown separately in the quote. For ads, the ad budget is added, which you pay directly to Google or Meta and not to PageLeo.
Invoice 2

Ad budget goes directly to Google or Meta

You decide the ad budget. It goes directly to the platform, not to PageLeo, and runs through your own ad account.

Depends onNumber of channelsPosting frequency and design effortSize of the ad budgetIndustry and competition

What we take care of

  • Management: editorial plan, post design, publishing after your approval, channel upkeep
  • Ads: target audience, ad design, setup and reporting for Google Ads and Meta Ads
  • Setting up or revising your Google Business Profile
  • Inquiry tracking and an easy-to-understand report

What you provide

  • Access to your accounts (Instagram, Facebook, Google, ad accounts) with suitable permissions; the accounts remain yours
  • Topics, photos and impressions from your business; we do not produce visual material
  • Approval of every post and every ad
  • Decision on goal, region, target audience and ad budget
  • Payment method for the ad accounts

Limits

  • Number of inquiries, reach or followers are not guaranteed.
  • Building reach takes time and regular posts.
  • Ad costs vary by industry, region and competition.
  • Platforms change rules and algorithms; fluctuations are normal.
  • Ads need a suitable landing page; if there is none, we suggest one or include it in the quote.

Privacy & security

Reputable way of working

We work transparently and in your own accounts. The ad budget goes directly to Google or Meta, not through us.

  • No guaranteed reach or inquiry numbers
  • No purchased followers, likes or reviews
  • Every post approved before publication
  • Ad budget and accounts stay with you
  • Privacy-compliant tracking, aligned with your privacy policy

Integration

Channels and tools

We work in your own accounts. We set up access with the necessary rights and you keep ownership.

  • Instagram
  • Facebook
  • Google Ads
  • Meta Ads Manager
  • Google Business Profile
  • Google Analytics, if set up

Result

What you get out of it

  • A presence that looks active and well kept

  • Ads with a clear goal and a suitable landing page

  • Traceable reporting instead of gut feeling

  • More visibility in your region

Actual results depend on the starting point, scope and implementation. We do not give guarantees of success.

Concept studies

Concept studies on Social media & ads

Detailed scenarios for typical starting points and possible approaches. They are not reports on client projects.

FAQ

Frequently asked questions

What does social media management cost?

It depends on channels, posting frequency and design effort. There is no flat rate; after the intro call you receive a quote. Setup (one-off) and management (ongoing) are shown separately. Ad budget comes on top and goes directly to Google or Meta.

Do you also handle Google Ads and Meta Ads?

Yes: concept, design, setup and reporting. You set the budget; we suggest a range. It is paid to the platform in addition to our fee.

Can you also set up my Google Business Profile?

Yes. We create or revise the listing and maintain services, images and posts. We cannot replace genuine customer reviews, and we refuse to buy them.

Do you guarantee inquiries or followers?

No. We improve the conditions and show what changes. How many inquiries result depends on industry, region and budget.

Do I have to write every post myself?

No. You provide topics, photos or impressions from everyday work, and we turn them into posts. Nothing is published until you approve it.

Keep reading

Related services

Let's turn your visibility into a clear strategy.

Tell us about your business and your goals. We will show you what is worthwhile and what is not.

Send an enquiry