Websites & web development
Your website should win customers. Not just look good.
We develop custom business websites that make your offering clear, build trust and guide prospects towards an enquiry.
- Free draft upfront
- Fixed-price quote
- Mobile optimised
- Access to the code
Who this service is for
For businesses that need a website for the first time or want to replace an existing one, and for anyone choosing between Starter, Business website, landing page and relaunch.
What we deliver
- Free draft of your website upfront
- Starter: 2 to 3 subpages, contact form, mobile display
- Business: up to 8 subpages with copy and image selection (your photos or stock photos) and appointment booking on the website
- SEO basics in Starter: page titles and descriptions, clean headings, sitemap, fast loading time, setting up the Google Business Profile
- Additionally in Business: a separate page for each service, structured data, FAQ section, analytics setup
- Legal notice and privacy policy as pages, testing on real devices, launch
What we need from you5
- Starter: copy and images from you; we define any support in the quote
- Business: information about your offer, existing photos and approvals
- Logo, colours and existing materials, if available
- Details for the legal notice and privacy policy
- Access to your existing domain and hosting, if available
Requirements and limits4
- A new website does not guarantee a Google ranking. It creates the technical foundation; visibility comes from content and time.
- Copy, photos and approvals need your input. The sooner they are available, the sooner the site goes live.
- Custom photo shoots are never included.
- The legal review of the legal notice and privacy policy remains with you or your legal adviser.
From first impression to enquiry
What a website must do on the way to an enquiry
- 1
Attention
The first impression decides whether visitors stay: a clear message, your offering, a visible next step.
- 2
Trust
Faces, services, real photos and traceable information show who is behind the business.
- 3
Understanding
Every service has its own page with clear answers, instead of one long block of text.
- 4
Getting in touch
Call, book an appointment or send an enquiry: the path is short, works on mobile and is reachable everywhere.
What would your website look like?
You see your draft in advance without paying anything.
Comparison
Outdated or convincing: the difference shows within seconds
A schematic design comparison. Drag the slider to see both views.
Scope of services
What we build in practice
What a good company website needs
A design of its own for your business
Layout, colours and imagery are based on your business and your customers. That way, the same layout isn't running at the competitor two streets away.
Built for mobile first
We plan the mobile view first and then extend it for larger screens. That means short loading times, easily readable text and buttons you can hit with your thumb.
- 123
Clear user guidance
Every page has exactly one job, and it ends with a next step: call, book an appointment or send an enquiry. Everything else takes a back seat.
Clean technology that stays extensible
Clean HTML, compressed images and code that someone can still work with in a few years. New pages, languages or features can be added without rebuilding everything.
- /leistungen├─ /heizung├─ /sanitaer└─ /notdienst
Technical foundation for Google
With Starter, page titles and descriptions, clean headings, a sitemap, fast loading times and the setup of your Google Business Profile are included. The Business website adds a separate page for each service, structured data, an FAQ section and analytics setup. This does not amount to any ranking promises.
Fixed price and concept upfront
Before you commit, we discuss the structure, pages and tone of your website. You receive a quote with a clear scope and fixed price.
A real project
This is what the result looks like
Coaching · Online business for women
midlife-neustart.de
Personal website of a coach for women over 40, with her own story, an entry point via a free compass and transparent notes on affiliate links.
- Personal entry point with her story
- Lead magnet "Neustart-Kompass"
- Transparency notice on affiliate links
- Mobile optimised
Website essentials and optional additions
Included features depend on your package. Chatbots and additional integrations are agreed separately.
Privacy planning
We integrate supplied legal texts and agree on forms and external services.
Mobile optimised
Looks perfect on every device — from phone to desktop.
SSL encrypted
Automatic encryption and secure transmission from day one.
Cookie banner
Legally sound consent management — only if your site actually needs it.
Contact form
Enquiries land straight in your inbox — with spam protection.
Stock or your own images
Business: image selection is included. Starter: you supply the images.
AI chatbot
OptionalOptional: an assistant that answers visitors' questions from content you've approved.
Appointment booking
Package-dependentIncluded in Business; provider and scope agreed in advance.
What a website costs
These are guide prices for building a website. The scope and fixed price that count are the ones in your written quote.
Starter
A small site to get you online. Guide price; the quote fits it to your needs.
- Free draft of your website upfront
- 2–3 pages
- Custom design
- Works well on phones
- Contact form
- SEO basics: page titles, descriptions, headings, sitemap
- Google Business profile set up
- You provide the text and photos; any help from us is agreed in the quote
Business
A multi-page site, with writing and image selection included. Guide price; the quote fits it to your needs.
- Free draft of your website upfront
- Up to 8 pages
- Copywriting and image selection included
- A separate page for each service, written around what people search for
- Structured data and an FAQ section
- Google Business profile and local search
- Online appointment booking
- Analytics setup
- 3 months of support
With AI add-ons
Your website plus a chatbot and/or a phone assistant. There is no flat price because the work varies a lot from case to case.
- Business website as the starting point
- Chatbot that answers from content you approve
- Phone assistant
- Link to your calendar or CRM
- Setup and ongoing usage costs shown separately in the quote
Guide prices, excluding VAT. Hosting is free in the first year, then €5 a month. Optional maintenance (hosting included) is €24 a month in year one and €29 a month from year two. Ad budget, licences and fees for third-party services may come on top.
Project process
How we work
Every step has a result you can check before we move on.
- 1
Getting to know each other
we clarify your offer, target audience and what the site should achieve.
- Result
- A shared picture of your offering, target audience and goal
- Your input
- Information about your services and goals
- 2
Free draft
you see your website upfront without paying anything.
- Result
- A first draft of your website
- Your input
- Your feedback on the draft
- 3
Fixed-price quote
after the draft you receive a written quote with a set scope and price. You decide in your own time, with no obligation.
- Result
- Written fixed-price quote
- Your input
- Your decision on whether to commission us
- 4
Concept
page structure, content and features are defined.
- Result
- Page structure, content and features
- Your input
- Approval of the draft copy, photos and logo
- 5
Design and implementation
design and development, with interim versions for you to review.
- Result
- Design and development with interim versions
- Your input
- Review of the interim versions
- 6
Testing
on real devices, with forms, loading time and display on small screens.
- Result
- A tested website on real devices
- Your input
- Your approval after the review
Launch
we go live and check the most important functions in operation.
- Result
- Your website is live
- Your input
- Details for the legal notice and privacy policy, access to domain and hosting
Transparency
Technology, privacy and limits
Integration
Features and integrations as needed
A website usually needs more than a few pages. We integrate further features when they make sense technically and are fine under data protection rules.
- Contact forms with spam protection
- Appointment booking (Business package)
- Newsletter and CRM integration
- AI chatbot (e.g. HeyLeo)
- Analytics setup (Business package), with consent
- Multilingual support
Privacy & security
Data protection and security
What is needed for data protection depends on which data your website actually processes. We write that down and implement it technically.
- Cookie consent only where services require it
- Encrypted transmission via HTTPS
- Forms with validation and spam protection
- Legal notice and privacy policy are part of the project. The legal review remains with you or your legal adviser
Result
What you get out of it
Visitors understand at first glance what you offer
Fewer clicks from the home page to the enquiry
A presence that matches the quality of your work
Technical SEO and GEO from day one: the foundation for better visibility on Google and in AI search
Optional: ongoing SEO and GEO optimisation so your visibility keeps growing
Technology on which you can add content and features later
Content you can maintain yourself, if desired
Concrete results depend on your starting point, scope and implementation.
Concept studies
Concept studies on Websites & web development
Detailed scenarios for typical starting points and possible approaches. They are not reports on client projects.
- Expert analysis · not a client project
Accessibility · 14 min
The contact form that some visitors can never submit
Accessibility is created in code and design, not in a plugin, and with a clear testing routine it is quite manageable for small websites.
Read concept study → - Concept study · not a client project
CMS and maintenance · 14 min
Who changes the opening hours when the web designer no longer replies?
A website is only as independent as its access, roles, backups and ownership arrangements allow. This study weighs CMS types against each other honestly.
Read concept study → - Expert analysis · not a client project
Website data protection · 14 min
The cookie banner is only the tip: what your website really sends out
A privacy-friendly website begins with an inventory of the embedded services and ends with a banner that asks only what really needs to be asked.
Read concept study → - Scenario · not a client project
Landing page enquiries · 14 min
The ad is running, visitors are coming, the form stays empty
A landing page serves exactly one service and one action, and its value only shows when structure, form and measurement fit together.
Read concept study → - Concept study · not a client project
Page structure · 14 min
A “Services” page is not a service page
If your offer needs explanation, you need a separate page for each service, a sound site tree and contact paths that match the decision situation.
Read concept study → - Scenario · not a client project
Mobile website · 14 min
The thumb decides whether the call happens
Anyone searching for a business on the go has one hand free and little patience: a mobile website must serve this situation first and the desk only afterwards.
Read concept study →
FAQ
Frequently asked questions
What does it cost to have a website built?
You will find the guide prices for Starter and Business further down this page. We always create a free draft of your website for you upfront. It becomes binding with the written quote, after the draft and before the project starts.
How does the quote phase work?
After getting to know each other, we discuss pages, content and scope and prepare a fixed-price quote. You decide at your own pace whether it suits you. Work only begins once you commission it.
Which option suits me: multi-page company site, single page or revamp?
If your business has several services, a team, references and ways to get in touch, a multi-page company site fits. For a single offer or an ad campaign, a focused single page is enough. If you already have a website that is merely outdated, we check what can stay. We work this out together in the intro call.
How long does it take until the website is online?
That depends on the number of pages, how much coordination is needed and how quickly copy, images and approvals come from you. That is why we don't give a flat figure. In the intro call you receive a realistic schedule, with the points where we need your feedback.
Do I need finished copy and photos?
That depends on the package. The Business package includes copy and image selection, and you can use your own photos or stock photos. With Starter, you supply copy and images. Whether and how we support you there is defined in the quote. Custom photo shoots are never included. You know your customers best, so we agree on the copy with you.
Can I edit content myself?
If you like, we set up simple content maintenance that suits your team, for example for opening hours, news or prices. Alternatively, we handle changes for you. We clarify what makes more sense in the concept, because not every business wants to maintain content itself.
Is the website GDPR-compliant?
We build with data minimisation in mind: cookie consent only where integrated services require it, HTTPS and forms with spam protection. Legal notice and privacy policy are part of the project; the legal review remains with you or your legal adviser. This is general guidance, not legal advice.
What is included after launch?
After launch we check the most important functions in live operation. What support, hosting and maintenance include, and for how long, is stated in the quote beforehand. Usage rights and handover are set out in the quote. We explain where the relevant data and access credentials are kept.
Keep reading
Related services
- Company websitesMulti-page company websites with their own structure and copy that answer questions before anyone calls.
- Landing pagesOne page for one campaign, with exactly one goal.
- Website relaunchNew website with audit, redirects and SEO support.
- SEO & AI visibilityClean technology, clear copy and structured data as the foundation for better discoverability in search engines and AI answers.
Your next website starts with a good conversation.
Tell us about your business. You see your draft in advance, without paying anything.