Landing pages
One page, one goal: the next inquiry.
We build landing pages for ads, newsletters and promotions: one clear message, a short form and tracking that shows which campaign brings enquiries.
- Free draft upfront
- Mobile first
- Measurement after consent
Heating maintenance from October
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Heating maintenance from October
Who this service is for
For campaigns, promotions and new offers where visitors arrive with a specific expectation, for example from an ad, a newsletter or a QR code, and should take exactly one next step.
What we deliver
- One page with a message that matches the ad or newsletter
- Enquiry form with few fields and email notification
- Measurement of form submissions, clicks and appointment bookings after consent
- Written concept for A/B tests
- Mobile layout, testing of form, redirect and tracking, publication
What we need from you5
- Goal, target audience and offer of the campaign, plus a desired start date
- Ad copy or newsletters the page should build on
- Images and existing texts; support with these is set out in the quote
- Approval of measurement and access to analytics or advertising accounts, if reporting is wanted
- Decision on whether the page should run on your domain or a separate address
Requirements and limits4
- We guarantee neither enquiry numbers nor rankings. Offer, price, visitor numbers and competition all play a part.
- We do not manage the ads themselves in this package. We deliver the page and measurement and coordinate with whoever handles your advertising.
- A/B tests need enough visitors and consent to measurement. With little traffic, it stays at the concept.
- Your own photo production is not included.
Structure
What makes a landing page win enquiries
What a landing page needs to bring in enquiries
Sample layout, schematic. Select a zone to see what matters there.
What action should your page trigger?
We discuss your goal and offer and show you a free draft upfront.
Comparison
Website or landing page: different jobs
Many businesses need both: the website as a business card and landing pages for individual campaigns.
Regular company website
- Goal
- Showing the whole company
- Navigation
- Menu with several sections
- Content
- Services, team, blog, contact
- Action
- Several possible paths
Campaign landing page
- Goal
- One campaign, one offer
- Navigation
- No distracting navigation
- Content
- Only what fits the ad: benefits, proof, objections
- Action
- Exactly one: enquire, book or sign up
What happens without a dedicated page
- 01
Campaign traffic lands on the home page
Someone who clicks "heating maintenance from October" and sees a generic company page looks around briefly, finds nothing and leaves. The money paid for the click is spent before a conversation begins.
- 02
Too many goals on one page
Menu, blog, three buttons, newsletter banner: every option takes attention away from the actual inquiry. A landing page deliberately omits everything that does not lead to the next step.
- 03
Results cannot be measured
Inquiries come in, but nobody knows through which ad or newsletter. Without clean attribution, budget is distributed by gut feeling.
- 04
The page is too slow or unusable on a phone
Most ad clicks come from smartphones, often on the go and with a weak connection. A heavy layout or a long form can cost you enquiries there.
Use cases
When a dedicated page pays off
- 01
Trades
ad campaign
A plumbing business runs ads for bathroom renovation and for emergency service. Each ad group gets its own page with a matching headline, matching photo and a short enquiry form.
- 02
Consulting
new offer
A tax advisory firm launches a check for business start-ups. The page explains the process and benefits in three sections and leads straight to appointment booking.
- 03
Training
event
A seminar provider promotes a workshop with limited places. Date, content and registration are on one page that is simply taken down after the event.
- 04
Hospitality and retail
promotion
A restaurant promotes Christmas parties, a shop promotes an opening offer. The page collects reservations or sign-ups and matches the flyer or newsletter that links to it.
Tracking and tests
See which campaign brings enquiries
Enquiries shouldn't sit unread in an inbox. If needed, they go straight to where you continue working and can be attributed to a campaign.
Ad or newsletter
Campaign
Landing page
Visits and clicks
Form or appointment
Submission
Enquiry for you
Email, CRM or spreadsheet
Only what is legally permitted and approved by you is measured. Marketing scripts load only after consent.
Integration
Integrations
- CRM or spreadsheet for incoming enquiries
- Email notification to the right person
- Appointment booking via calendar, if agreed in the quote
- Campaign and analytics tools after consent
- Newsletter sign-up with confirmation email
- Existing website or separate address
- 1Headline
- 2Button
- 3Form length
Project process
From offer to running campaign
Free draft upfront: You see your landing page before you pay anything. You only pay once you like the draft.
- 1
Define goal, target audience and offer together
- 2
Word the message to match the ad or newsletter
- 3
Page draft with text outline for your approval (the extent of copywriting is set out in the quote)
Free draft
- 4
Build, mobile first
- 5
Test form, redirect and tracking
- 6
Launch and review of the first enquiries
Campaign in the works?
Tell us the goal and start date, and we'll plan backwards from the deadline.
Transparency
Privacy, costs and limits
Privacy & security
Data protection in campaigns
Tracking and advertising technology require consent unless strictly necessary. We only use what you approve. This is guidance, not legal advice.
- Consent before marketing scripts load
- Forms with a privacy notice and few required fields
- No data is sent without a legal basis
- Hosting and integrations are agreed with you beforehand
Costs
Custom quote
- One-off
- Set out in the quote, after a conversation about goal and offer. There is no flat price.
- Ongoing
- Only incurred if hosting, maintenance or integrations (e.g. CRM, appointment booking, analytics tools) are needed. They are itemised separately in the quote. Advertising budget for ads is not included.
- Depends on
- Amount of text and images, Form and integrations, Measurement and number of variants
Limits
What is not included
- We guarantee neither enquiry numbers nor rankings. Offer, price, visitor numbers and competition all play a part.
- We do not manage the ads themselves in this package. We deliver the page and measurement and coordinate with whoever handles your advertising.
- A/B tests need enough visitors and consent to measurement. With little traffic, it stays at the concept.
- Your own photo production is not included.
Result
What you get out of it
A page that fits your campaign
Fewer hurdles on the way to an enquiry
Enquiries you can attribute to a campaign
A basis for later tests
Less wasted ad budget thanks to matching goals
Actual results depend on the starting point, scope and implementation. We do not give guarantees of success.
FAQ
Frequently asked questions
When is a dedicated landing page worthwhile?
Whenever visitors arrive with a specific expectation, for example from an ad, a newsletter, a flyer with a QR code or a targeted search. The page should then pick up exactly that topic and nothing else. For your general company image, the regular website is enough; for individual offers and promotions, a dedicated page is usually the better choice.
How much does it cost to have a landing page created?
There is no flat price for landing pages. The price depends on texts and images, design, form and integrations, measurement and the number of variants. After a conversation about goal and offer, you receive a quote that itemises the one-time setup and ongoing costs separately. The “from €500” price applies only to website creation in the Starter package, not to landing pages.
How quickly is the landing page ready?
Landing pages are manageable in scope. How fast it goes depends mainly on when the message, images and approvals are in place. We don't give a fixed duration across the board. If a campaign is tied to a fixed date, tell us at the start and we will plan backwards from the start date in the quote.
Do you guarantee enquiries?
No, nobody can do that honestly. We create a good starting position: clear message, low hurdles, fast technology, clean measurement. How many enquiries come in and how good they are also depends on the offer, price, visitor numbers and competition. Thanks to measurement, you can see after launch what works and make targeted improvements.
What does an A/B testing plan mean?
We define which elements, such as headline, button or form, are compared in what order, and how to tell a better variant. The test itself needs enough visitors and consent to measurement. With low traffic, it is often more sensible to build one good variant first and improve it in a targeted way after a few weeks.
Landing page or website: what is the difference?
A website presents your business as a whole, with several pages, a menu and topics. A landing page has only one goal, such as an enquiry or a sign-up, and deliberately avoids distraction. Many businesses need both: the website as a business card and landing pages for individual campaigns and offers.
Can the landing page be part of the existing website?
Yes. It can be integrated into your existing website or run on a separate address, for example a subdomain of your domain. Which option makes sense depends on your technology and your campaign. We clarify this beforehand and make sure the privacy notices and consent match the rest of the website.
Who runs the ads?
We do not manage the ads themselves in this package. We deliver the page and measurement and are happy to coordinate with whoever handles your advertising or your agency so that ad copy, page and goal tracking fit together. If you run ads yourself, we give you the information needed for reporting.
Keep reading
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Your next campaign deserves its own page.
Tell us about your offer and goal. You see your draft upfront without paying anything.