What determines the price
In practice, these points make the difference:
- Scope. Five pages are quicker to build than twenty, and a home page takes more work than the legal notice.
- Design: a custom layout or an adapted template.
- Content. Do you already have copy and usable photos, or are we starting from scratch?
- Features such as appointment booking, multiple languages, a shop or a customer area. A contact form is quick to do, a shop is not.
- Technology: connection to a calendar or CRM, loading time, data protection (cookie banner, embedded services).
- Coordination. If one person decides, things move fast. If three managing directors weigh in, every round of corrections takes longer.
One-off and ongoing costs
After going live, the website keeps costing money: domain, hosting, updates and, if you don't do it yourself, adding new content. Ask what of this is included in the quote. It is often only in the small print, or not mentioned at all.
Your own time counts too. Someone has to pick out photos, answer questions about your services and review drafts. Projects rarely get delayed by technology; usually the client's material is missing. Set aside a few hours for this.
How to compare quotes
The total at the bottom of a quote says little. Ask every provider the same questions:
- Which pages and features are specifically included?
- Who creates the texts and images?
- What does the site look like on a phone? That is where most visitors look.
- Is the technical SEO foundation included, meaning titles, descriptions and a sitemap?
- Whom do I call after launch if something doesn't work, and what does that cost?
- Do I own the content and source code if I switch providers?
Decision checklist before you inquire
If you answer these questions for yourself beforehand, the intro call will be shorter and the quote more accurate:
- What is the website for? More inquiries, appointments, or simply letting people find opening hours?
- Who should read it: private customers, companies, job applicants?
- What has to be there at launch, and what can come later?
- What do you already have in terms of texts, photos, logo?
- By when should it be online, and why? A trade fair, a new opening?
Related pages
Frequently asked questions
Are there fixed prices for websites?
There are guideline figures. But a price only becomes binding once it is clear what exactly will be built. Guide prices for orientation are on our pricing page.
Why do quotes differ so much?
Because very different things can sit behind the same heading. One provider delivers a template without texts, another writes everything and provides support afterwards. Read the service description, not just the total.