Company websites
The company website new customers check before they call
We plan the structure, copy and technology of your business website so that prospects understand in a few clicks what you offer and how to reach you.
We always create a free draft first. You only pay once you like it.
Who this service is for
For companies with several services, a team and a location that want to inform prospects thoroughly on the website before they call. This is the Business package.
What we deliver
- Free draft of your website upfront
- Up to 8 subpages with their own structure and navigation, a separate page for each service
- Copy and image selection (your photos or stock photos) as drafts for approval
- Appointment booking on the website and visible contact options
- Page titles and descriptions, structured data, FAQ section as clearly organized answers, sitemap, analytics setup
- Design for smartphone and desktop, testing on real devices, launch, briefing and handover
What we need from you5
- Goals, target groups and information about your services
- Existing photos, logo and fonts; approval of the copy drafts
- Details for the legal notice and privacy policy
- Approval for references, figures and seals, if they are to be shown
- Access to your existing domain and current hosting, if any
Requirements and limits5
- Nobody can guarantee rankings on Google. We create the foundation from structure, suitable content and fast technology.
- You are ultimately responsible for technical statements on the site. We check for clarity, not for technical accuracy or legal certainty.
- References, figures and seals only appear if they exist and you approve them.
- Your own photo production is not included.
- More than 8 subpages, multilingual support or additional integrations go beyond the guide scope and are defined in the quote.
The first impression
Four things that decide trust
Anyone who does not know your company looks online first. A company website therefore has to show in a few clicks what you offer, for whom, how you work and how to reach you. We plan structure, copy and technology around that. The Business package includes up to 8 subpages; we define more in the quote.
- 1
Services stay abstract
Long lists and technical terms do not tell prospects what is in it for them. If someone does not know after the first paragraph whether you offer the right thing, they click on to the next provider.
- 2
No one knows who is behind it
Contact persons, location, way of working and real references build trust. Without them, even a solid company looks like an anonymous mailbox.
- 3
The website grows without a plan
Each new service gets tacked on somewhere until nobody can find their way around. Navigation and findability then suffer alike.
- 4
Contact options are hidden
Phone number in the footer, form on a subpage, no callback offer: every extra click costs inquiries, especially on smartphones.
What would your web presence look like?
You see your website in advance as a free draft.
Page structure
A structure in which visitors find their way immediately
Click through a sample website system. The Business package includes up to 8 subpages; we define more in the quote.
Purpose of the page
Home page
Shows in a few seconds what you offer, for whom and how to reach you. It directs visitors onward.
Typical content
- Clear core message with a visible next step
- Short overview of your services
- Contact person and first proof
- Phone or appointment booking without searching
Building blocks
What a good company website includes
One page per service
Each service gets its own page, matched to what your customers search for. Visitors find their topic faster. Each page gets suitable search terms, title and description, as well as structured data.
Copy from the customer's perspective
We explain what customers get out of it and how it works, in your language and without empty superlatives. Copy and image selection (your photos or stock photos) are included in the Business package. We write drafts from your information, and you approve them.
Mobile user guidance
Menu, call button and forms can be operated with a thumb on a smartphone. Most visitors come on mobile, so the site is designed for it first.
Visible contact options
Phone, form, email or appointment booking on the website (included in the Business package), depending on when and how you can be reached. The right option is one click away from every page.
Only real proof
References go on the site only with your approval. We invent neither figures nor seals. If a proof point is still missing, we show how you work.
Built fast and clean
Lean images, few scripts and a clean technical foundation ensure short load times. That makes the site easier to use and helps with findability in search.
Who it's for
Typical starting points
Trade business with several trades
Plumbing, heating and bathrooms each get their own page with process, service area and call button. Anyone searching "heating broken" in the evening finds the number right away.
Tax firm or consultancy
Service pages for individual topics, a team page with contact persons and an intro call form that asks only what you really need to prepare the appointment.
Medical practice with several locations
Directions, opening hours and team for each location, plus information for new patients. Appointment booking or callback requests are directly accessible for each location.
Mid-sized company with a product portfolio
Product areas, industry pages and a careers or info section that can be added later without rebuilding the website.
Mid-sized companies · Trades and crafts · Consultants, tax firms and law firms · Practices and service providers with several services
Real projects
This is what business websites we have built look like
Trades · Vehicle fit-out
sortimo-essen.de
Website of a Sortimo station for vehicle fit-out and accessories: services, vehicle solutions, catalogue and on-site consultation appointments.
- Services and vehicle solutions
- Request a consultation appointment online
- Contact, phone and directions always visible
- Mobile optimised
Seminars & coaching
michaelzieger.com
Website for a seminar leader and coach: seminars, coaching offer and shop in one place, with a personal presence and a clear path to enquiry.
- Seminar overview
- Coaching offer
- Shop integration
- Personal About page
Real estate · New-build project
erbo18.de
Marketing website for a new-build project in Regensburg: highlights, location, features, apartment overview and contact on one page.
- Visualisations and highlights
- Location and features
- Apartment overview
- Contact for prospective buyers
Website essentials and optional additions
Included features depend on your package. Chatbots and additional integrations are agreed separately.
Privacy planning
We integrate supplied legal texts and agree on forms and external services.
Mobile optimised
Looks perfect on every device — from phone to desktop.
SSL encrypted
Automatic encryption and secure transmission from day one.
Cookie banner
Legally sound consent management — only if your site actually needs it.
Contact form
Enquiries land straight in your inbox — with spam protection.
Stock or your own images
Business: image selection is included. Starter: you supply the images.
AI chatbot
OptionalOptional: an assistant that answers visitors' questions from content you've approved.
Appointment booking
Package-dependentIncluded in Business; provider and scope agreed in advance.
What a website costs
These are guide prices for building a website. The scope and fixed price that count are the ones in your written quote.
Starter
A small site to get you online. Guide price; the quote fits it to your needs.
- Free draft of your website upfront
- 2–3 pages
- Custom design
- Works well on phones
- Contact form
- SEO basics: page titles, descriptions, headings, sitemap
- Google Business profile set up
- You provide the text and photos; any help from us is agreed in the quote
Business
A multi-page site, with writing and image selection included. Guide price; the quote fits it to your needs.
- Free draft of your website upfront
- Up to 8 pages
- Copywriting and image selection included
- A separate page for each service, written around what people search for
- Structured data and an FAQ section
- Google Business profile and local search
- Online appointment booking
- Analytics setup
- 3 months of support
With AI add-ons
Your website plus a chatbot and/or a phone assistant. There is no flat price because the work varies a lot from case to case.
- Business website as the starting point
- Chatbot that answers from content you approve
- Phone assistant
- Link to your calendar or CRM
- Setup and ongoing usage costs shown separately in the quote
Guide prices, excluding VAT. Hosting is free in the first year, then €5 a month. Optional maintenance (hosting included) is €24 a month in year one and €29 a month from year two. Ad budget, licences and fees for third-party services may come on top.
Project process
From the first conversation to handover
The free draft comes early in the process: you see your website before you pay anything.
The free draft first. Then you decide.
After we get to know each other, you see your website in advance without paying anything. You only pay once you like the draft.
One dedicated contact person from planning to launch
- 1
Getting to know each other
clarify goals, target groups and offering
- 2
Free draft
you see your website upfront without paying anything
- 3
Define page structure and navigation
- 4
Draft copy, have you review and approve it
- 5
Design for smartphone and desktop
- 6
Implementation, testing on real devices and a round of corrections
- 7
Launch, briefing and handover
Ready for the first draft?
Tell us about your business. The draft is free and non-binding.
Transparency
What we need, data protection and limits
Integration
What we need from you
To keep things moving, we mainly need two things: content and decisions. We work out a lot together in conversation; you do not have to bring finished copy.
- Goals and target groups: who should do what on the site?
- Existing copy, images, logo and fonts. Your own photo production is not included
- Details for the legal notice and privacy policy
- Desired features such as appointment booking, forms or multilingual support
- Access to your existing domain and current hosting, if any
Privacy & security
Privacy and legal basics
We only integrate services you really need and document data flows so that you can describe them in your privacy policy. This does not replace legal advice.
- Consent for non-essential services, such as analytics or external maps
- No unnecessary external scripts and fonts from third-party servers
- Data-minimizing contact forms with a clear note on processing
- Legal notice and privacy policy planned as mandatory pages; you review the content with your legal adviser if needed
Result
What you get out of it
Prospects find the most important answers before the first conversation
Fewer questions about basics, more relevant inquiries
A clear, trustworthy first impression on smartphone and desktop
A structure that grows with you when your offering changes
A dedicated contact person who knows your site
Actual results depend on the starting point, scope and implementation. We do not give guarantees of success.
FAQ
Frequently asked questions
How many pages does a company website need?
As many as your customers have different questions. Typical are a home page, one page per service, About us, Contact, plus legal notice and privacy policy. The Business package includes up to 8 subpages. A business with three services usually manages with that; a broadly positioned company needs more, which we define in the quote. More important than the number is that each page has a clear topic.
What does it cost to have a company website built?
You will find the guide prices further down this page. The exact price depends on the number of pages, features such as multilingual support or integrations, and the material already available. We always create a free draft of your website for you upfront. After that you receive a written quote listing the one-off costs and the running costs for hosting and maintenance separately.
How long does it take until the website is online?
It depends mainly on how quickly content and approvals come in. We do not give a fixed duration across the board. The quote includes a schedule and shows where we need your input.
Do you write the copy, or do we have to do it ourselves?
Yes, copy and image selection are included in the Business package. We hold a conversation with you, read existing material and create drafts in your tone. You review, correct and approve. If you prefer to write yourself, we give you structure and headings as a framework. You remain responsible for technical statements.
Isn't a template cheaper than a custom website?
Templates and site builders are often cheaper to start with and perfectly fine for small sites. They reach their limits when structure, copy and load time need to fit your offering. We build with our own structure and copy, and we tell you if a simpler solution is enough for your project.
Will the website be found on Google?
We lay the foundation: a separate page per service with suitable search terms, page title and description, structured data, an FAQ section, fast load times and analytics setup. How well you rank also depends on competition, region and content. Nobody can guarantee rankings. If you want more visibility, add ongoing search engine optimization to the website.
Can pages, languages or features be added later?
Yes, the structure is designed for that. New services, industry pages, a knowledge section, a second language or a careers section can be added without rebuilding the website. We discuss in advance what you will likely need later so that the foundation fits.
Who takes care of hosting, domain and maintenance?
We advise you on this and take it over if you wish. Your domain stays registered in your name. Security updates and changes after launch are listed in the quote as separate items so you know what recurring costs to expect.
Keep reading
Related services
- Websites & web developmentWebsites for your business: visitors quickly understand what you offer and can get in touch right away.
- Website relaunchNew website with audit, redirects and SEO support.
- SEO & AI visibilityClean technology, clear copy and structured data as the foundation for better discoverability in search engines and AI answers.
- AI chatbotAnswers questions on your website, shows the way and takes enquiries.
Your business deserves a web presence that builds trust.
We first create a free draft of your website. You only pay once you like it.